Talestep is a GPS guided audio tour platform for destinations and experience operators. Your brand on the app, your stories on the route, your data in the dashboard. Visitors scan a code and go.
Contact us
Who it is for
Move footfall from the busy streets to the quiet ones
Give a whole area one route network under one brand
Tell the story outside as well as in
A trail that can be updated without reprinting anything
Every passenger hears the river in their own language
A story for every mile of the line
More languages without more hardware
Extend the visit beyond the ticket line
A self guided version for when your guides are booked
The problem
They arrive, photograph the famous view, buy a coffee and go. The quieter lanes, the independent shops and the sites two minutes off the main route stay empty while the centre is full. Printed trails go out of date the moment a business closes, and consumer tour apps keep the visitor for themselves.
A full boat, a full bus or a full tour, and half the group is following a story in a language they only partly understand. The route never changes, so neither does the story, and most customers come once. A live guide is only available when the rota says so.
Talestep gives you a route you control, in the languages your visitors speak, with a story that starts by itself at every stop.
How it works
You decide the stops, the order and the story you want told. We map the geofences along the route and tune them until they trigger reliably.
We write scripts from sources you approve, or take the stories your team already tells and flag anything we cannot source. Then we voice it in multiple languages.
A QR code on a poster, a card, a ticket or a window. The tour opens in the browser, caches itself, and plays hands free as they move.
The visitor app
Every language on offer appears on the first screen, chosen before anything else loads. Every tour shows its length, its walking time and whether the route is step free.
The story starts as they arrive, without anyone reaching for a phone. If GPS drops out, and in a walled city it will, every stop has a play button as a permanent fallback.
Full transcripts on every stop, for Deaf and hard of hearing visitors, or anyone simply in a place too loud to listen.
The last stop can point at an independent trader, a ticketed site, the next route or your next experience. You decide where the tour lets people go.
For experience operators
Your live guide keeps the English. Everyone else hears the same tour on their own phone, in their own language.
Add Story Layers such as history, architecture or science, and give regulars a reason to come back.
Bring the tales your team already tells. We capture, check, translate and voice them.
A self guided version for self hire, quiet days and the last booking of the evening.
The console
Each script arrives with its sources listed underneath. Stories you bring are checked too, and anything we cannot source is flagged for you to decide. Approve, edit or reject. Nothing reaches a visitor until someone at your organisation has said yes.
Set the brand once and it applies across every screen a visitor sees. Change the welcome message in under a minute, with no developer involved.
Add a stop, reorder a tour, take a tour offline for a weekend of roadworks. All of it without a release.
A plain summary of the week, written for the people who will never open a dashboard.
The evidence
Every tour produces anonymous data you have never had before: which stops hold attention, where people drop out, which language they chose, what time of day the route is busiest, how far from the centre they got. It is footfall dispersal you can show a board, a funder or a levy payer, rather than describe. For operators, it shows which stories and languages your customers choose, and whether they come back for another.
No accounts, no cookies, no personal data. Sessions are anonymous and cannot be linked back to a person.
Why it holds up
Scripts we write are built only from sources you approve, mapped sentence by sentence. Stories you bring are checked too. Anything unsourced is flagged before it goes live, and a legend is told as a legend, never as fact.
WCAG 2.2 AA, full transcripts, screen reader labels and step free route information. Tested on a phone in the street, not only in a browser.
Geofences are tuned street by street until they fire reliably, and every stop keeps a manual play button as a backup if GPS ever drops out.
No accounts, no personal data, no advertising. Anonymous sessions only, hosted in the UK.
What it costs
Talestep is licensed as a single annual subscription, agreed directly with your organisation.
The platform, your branded visitor app, five tours or story layers, multiple languages, one console login and the dashboard.
Additional routes, more languages and more console logins, quoted on demand. New features are added to the platform regularly.
Tell us about the place or the experience and we will put a number to it.
Talk to us
Send us the destination or the tour you run, roughly how many visitors you see, and what you would want a first route to do. We will come back with what it would take and what it would cost.
hello@talestep.comNo. It runs in the phone's browser. They scan a code and it opens.
Yours. The visitor sees your logo, your colours and your words. Talestep is the platform underneath, not the badge on the front.
Either of us. We write from sources you supply, or you bring the stories your team already tells and we flag anything we cannot source. Nothing publishes until you approve it.
Yes. Your guide carries on as normal, and visitors who prefer another language listen on their own phone with earphones.
Yes. Each route can carry several story layers, and visitors choose one when they start.
You do. Talestep hosts, translates and voices them under your brand.
Every stop has a manual play button as a permanent fallback, and we tune the trigger radius on the street for each stop.
Several with the subscription, and more whenever you need them, since the same approved script is translated rather than rewritten.
Anonymous journey data: completion, stop by stop attention, language mix and dispersal. No personal data is collected at all.
Talestep is licensed as a single annual subscription, agreed directly with your organisation. It depends on the number of stops, the languages you need and how much usable source material already exists. Tell us about the place or the experience and we will put a number to it.
No. The subscription is annual and covers the build of your agreed routes. Tours, story layers and languages beyond that are extras, quoted on demand as you need them.
